Deliver a
Customer Experience
that Fuels
Revenue Growth

TL;DR

We help B2B companies deliver exceptional revenue growth by uniting their marketing, sales, and service teams around a strategic, technology-driven customer experience built on the HubSpot platform.

We believe a customer experience built on strategy, deep customer understanding, and the best technology will be the strategic piece that differentiates leading B2B companies from the rest in the 2020s business environment.

The Quest for Predictable Revenue

You have ambitious revenue targets to meet. Are you certain that those targets will be met? Can you reliably forecast and track the leads and deals that will contribute to them? Are your marketing, sales, and customer support staff working in unison to deliver them?

Aligning your team around a technology-driven customer experience will make them more productive, their efforts predictable, and the results visible. You will be able to confidently forecast revenue growth and see those targets delivered.

Why Choose Strategic Piece?

For starters, we’re businesspeople who have rolled up our sleeves, run teams and a P&L, and know that strategy eats culture for breakfast (h/t Peter Drucker). We also believe it’s time B2B companies realized that customer-centric strategies are essential and not just for the B2C crowd. That’s why our CX projects start from a place of strategy and customer understanding, rather than a sales, CRM, or marketing technology idea that grew arms and legs.

We specialize in leveraging the HubSpot platform to drive top and bottom-line growth at B2B companies, with a focus on the energy and industrial sectors. We used to be tech agnostic but then we realized there’s only one game in town that’s worth playing. As a HubSpot Partner, we plug directly into the heart of their development and support teams to ensure you get full value from their latest features and applications.

Aligning your marketing, sales, and service teams used to mean cobbling together a series of tools and databases. Sometimes they got along, but all too often they didn’t.

Nowadays, there are a couple of platforms that bring all three domains under one roof.

For large corporations with money burning a hole in their pocket (and a team of in-house developers to customize stuff), there’s Salesforce. Built as a CRM first with other pieces added later, it’s an expensive and complex beast that can be trained to do wonders but frequently leaves teams dissatisfied and adoption rates low.

For everyone else, there’s HubSpot, with a scalable, constantly expanding suite of marketing, sales, and support modules built on a truly competitive CRM system. It’s easy to use and works out of the box, with reports and dashboards that take only a modest amount of effort to customize.

Most importantly, from our point of view - the people who use HubSpot love HubSpot. We’d love to help you join them.