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by Melanie, on 25 Feb 2020

One of the most frequent push-backs I've heard over the years from entrepreneurs wanting to do marketing on the cheap is that they can just hire an intern to do …

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Topics:MarketingGetting StartedGrowing & ScalingHuman Resources

by Matt, on 18 Feb 2020

As a successful entrepreneur, you understand the importance of conserving cash. If the money runs out, it’s game over. And, especially during the early days when you’re bootstrapping the business …

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Topics:LeadershipRaising FundsGrowing & ScalingHuman Resources

by Melanie, on 11 Feb 2020

In theory, the more you spend on marketing, the more you should make back in revenue. But, there a few things I want to point out about setting a marketing …

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Topics:MarketingCustomer Experience

by Matt, on 4 Feb 2020

The trouble with strategy Many conversations about business strategy start in the wrong direction. As soon as the word strategy is uttered, eyes roll and shoulders droop. Like a voice …

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Topics:LeadershipLaying the FoundationsGrowing & Scaling