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by Melanie, on 9 Mar 2021

Drift recently published an infographic highlighting dos and don'ts of marketing and sales automation. We meet so many people with misconceptions about these tools, that I decided it would be …

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Topics:Marketing

by Lina Panahi, on 19 Jan 2021

We’ve all heard the cliché: A picture is worth a thousand words. Maybe that saying is reserved for professional creative pieces, but it’s also a great way to describe what …

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Topics:Marketing

by Matt, on 5 Jan 2021

For our first video of the year, we put Melanie, our co-founder, in the spotlight (as a weird way to celebrate her birthday) and ask her questions on all kinds …

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Topics:MarketingCustomer ExperienceStrategic Piece

by Melanie, on 29 Sep 2020

If you know me even a little bit, I hope you know that I hate contributing to the noise. I always hope that there is value and very tangible value, …

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Topics:MarketingGrowing & ScalingSalesCustomer Relationship ManagementMarketing TechnologyCustomer ExperienceCustomer LoyaltyGrowth Strategy

by Melanie, on 11 Aug 2020

One of the main things that early-stage companies need to worry about is brand recognition. This is not just a big company topic. Some people in the entrepreneurship world may …

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Topics:MarketingGetting StartedBrand