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Strategic Piece Talks / Marketing Technology

by Melanie, on 1 Dec 2020

You're a savvy buyer and know that there is the cost of software, and then there is the total cost of owning the software, even when you're on a recurring contract. When …

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Topics:Marketing TechnologyHubSpot

by Melanie, on 17 Nov 2020

When I told Matt that I was writing about clean databases, I jokingly tried to justify it as "a very sexy topic." He said: "well, some of the customer experience …

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Topics:Customer Relationship ManagementMarketing Technology

by Melanie, on 29 Sep 2020

If you know me even a little bit, I hope you know that I hate contributing to the noise. I always hope that there is value and very tangible value, …

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Topics:MarketingGrowing & ScalingSalesCustomer Relationship ManagementMarketing TechnologyCustomer ExperienceCustomer LoyaltyGrowth Strategy

by Melanie, on 28 Jul 2020

As your customers change, your marketing needs to as well. But, staying on top of what your customers need and want can be time-intensive, especially while you're busy with everything …

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Topics:Marketing TechnologyCustomer ExperienceGaining TractionCustomer Loyalty

by Melanie, on 9 Jun 2020

It recently occurred to me that I've been using HubSpot for longer than almost any other software platform in my toolbox. Reflecting on that journey made me smile at how …

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Topics:Customer Relationship ManagementMarketing TechnologyCustomer Experience