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RESOURCES

Books, articles, podcasts, and videos we think you might find helpful.

Test. Measure. Repeat

Eric Ries, Masters of Scale

Added August 2020 Startup Podcast

The Science-backed 'Future Self' strategy can pave the way to greater success

Benjamin Hardy, Fast Company

Added August 2020 Starting a Company

Why Customer Satisfaction Makes or Breaks a Firm

Vikas Mittal and Carly Frennea, Rice Business Wisdom

Added August 2020 Starting a Company

What's the Right Customer Acquisition Cost for Your Business?

Jim Schleckser, Inc. CEO Project

Added August 2020 Starting a Company

The Top 7 Strategy Frameworks for Business

Amanda Athuraliya, Creately

Added July 2020 Starting a Company

Building Better Products by Understanding Values

Mind the Product

Added July 2020 Starting a Company

Chief Customer OFficer 2.0: How to Build Your Customer-Driven Growth Engine

By Jeanne Bliss

Added July 2020 Startup Sales

Create Outstanding Memorable Experiences that Drive Value

The Intuitive Customer Podcast

Added July 2020 Startup Podcast

Be Your Customer's Hero

By Adam Toporek

Added July 2020 Startup Sales

Put Purpose at the Core of Your Strategy

Harvard Business Review

Added July 2020 Starting a Company

Customer Loyalty: The Ultimate Guide

Hubspot

Added July 2020 Starting a Company

How Product Marketers can Adapt to a Rapidly-Changing Market

Crayon

Added June 2020 Starting a Company

Company Growth: Why Everything Breaks When you Reach 25 Employees

Lighthouse

Added July 2020 Starting a Company

Why You Shouldn't Be Fooled By Your Own Expertise

Mark Suster, Both Sides of the Table

Added June 2020 Starting a Company

The power of laughing at ourselves at work

Tom Fishburne, TED Talks

Added June 2020 Startup Leadership

From thinking about the next normal to making it work: What to stop, start, and accelerate

Kevin Sneader and Shubham Singhal, McKinsey

Added June 2020 Starting a Company

The 7 strategies that got the biggest consumer apps their first 1,000 users

Lenny Rachitsky, TNW

Added June 2020 Starting a Company

HBR's 10 Must Reads on Strategic Marketing

By HBR

Added May  2020 Startup Sales

The Future Today Institute's 2020 Tech Trends Report

Future Today Institute

Added April 2020 Starting a Company

True Colors: What Your Brand Says About Your Business

Column Five Media

Added April 2020 Starting a Company

Exponential Organizations

By Salim Ismail

Added April 2020 Startup Sales

The Content Trap

By Bharat Anand

Added April 2020 Startup Sales

Don’t Mistake Execution for Strategy

Graham Kenny

Added April 2020 Starting a Company

Seeing Around Corners

By Rita McGrath

Added April 2020 Startup Sales

Create a Productivity Workflow That Works for You

Alexandra Samuel

Added April 2020 Starting a Company

Creative Problem-Solving in the Face of Extreme Limits

Navi Radjou, TED Talks

Added April 2020 Startup Leadership

Hacking Innovation

By Josh Linkner

Added April 2020 Startup Sales

Lead from the Future

By Mark W. Johnson & Josh Suskewicz

Added April 2020 Startup Sales

The Four

By Scott Galloway

Added April 2020 Startup Sales

Disrupt Yourself

By Whitney Johnson

Added April 2020 Startup Sales

One of the Most Frequent Errors In Sales Planning and Forecasting

Tomasz Tunguz

Added Feb 2020 Starting a Company

Marketing Budget Spreadsheet

Strategic Piece

Added Feb 2020 Wrench-Tool_96px - SP Orange

Major milestones along the path to $100M

Gordon Daugherty

Added Feb 2020 Starting a Company

How To Build a Business That Lasts 100 Years

Martin Reeves, TED Talks

Added Feb 2020 Startup Leadership

Your Corporate Culture Will Define the Future of Your Company

Fabio Moioli

Added Feb 2020 Starting a Company

50 Cognitive Biases in the Modern World

Marcus Lu

Added Feb 2020 Starting a Company

27 Creative Employee Engagement Ideas

ContactMonkey

Added Jan 2020 Starting a Company

Vision-Led Product Management

Ben Foster, NY Product Conference 2019

Added Jan 2020 Product Management Video

Trust is at the Core of Software Marketing

Tomasz Tunguz

Added Jan 2020 Starting a Company

Predictable Revenue

By Aaron Ross

Added Dec 2019 Startup Sales

How Great Leaders Inspire Action

Simon Sinkek, TED Talks

Added Dec 2019 Startup Leadership

The Never-Ending Journey: In Search of Product-Market-Fit

David Skok, For Entrepreneurs

Added Dec 2019 Startup Product

Don't Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

First Round Review

Added Dec 2019 Startup Product

So You Think You're Ready to Hire a Marketer? Read This First.

First Round Review

Added Dec 2019 Marketing for Startups

The Challenger Sale

By Matthew Dixon

Added Dec 2019 Startup Sales

Sell More Faster: The Ultimate Sales Playbook for Startups

By Amos Schwartzfarb

Added Dec 2019 Startup Sales

How to Improve your Sales Skills, Even if You're Not a Salesperson

Rebecca Knight, HBR

Added Dec 2019 Startup Sales

How to Sell New Products

Thomas Steenburgh & Michael Ahearne, HBR

Added Dec 2019 Startup Sales

9 Ways to Respond When Your Prospect Asks for a Discount

Michael, Pici, HubSpot

Added Dec 2019 Startup Sales

The Hard Thing About Hard Things

By Ben Horowitz

Added Dec 2019 CEO Life

A New Approach to People Ops that Puts Employee Experience First

First Round Review

Added Dec 2019 HR for Startups

The One Thing

Jay Papasan and Gary Keller

Added Dec 2019 Finding Focus as a Startup

Seven Smart Ways to Help Out Your Exhausted Employees

Brendon Schenecker, Forbes.com

Added Dec 2019 Operations

Why Every Entrepreneur Needs a Business Coach

Karmen Tang, Another Startup Story

Added Dec 2019 Leadership

Understanding the Marketing Mix Concept (4Ps)

Cleverism

Added Dec 2019 Starting Marketing

A Simple Guide for Startups to Determine Your Marketing Budget

Stephanie Steck, Quietly

Added Dec 2019 Startup Marketing Budget

How to Get ROI from Trade Shows & Events

Erin Burke, denamico

Added Dec 2019 Marketing Trade Show ROI

5 Key Traits of High Performing Marketing Organizations

Mathew Sweezey

Added Dec 2019 Building marketing team

Marketing 2030: 7 Laws for Content Marketing Success

Joe Pulizzi, Content Marketing Institute

Added Dec 2019 Content marketing

The 6 Biggest Benefits of CRM

Salesforce

Added Dec 2019 CRM and marketing technology

2019 Marketing Stackies: Marketing Stack Awards

Scott Brinker, Chief Marketing Technologist Blog

Added Dec 2019 MarTech

Rise of the "Marketing Technologist": How to Choose the Right Marketing Tools with Scott Brinker from HubSpot

CoSchedule

Added Dec 2019 Martech HubSpot

Choosing & Using a CRM Solution

ondeck

Added Dec 2019 Choosing a CRM

The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track

Aja Frost, HubSpot

Added Dec 2019 Startup Sales Metrics

The Seven Best Pricing Strategies for Your Business

9 Spokes

Added Dec 2019 Pricing Strategies

You Ask, I Answer: Visualizing Your Marketing Technology Stack

Chris Penn

Added Dec 2019 Marketing Technology Stack

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