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Resources

RESOURCES

Book, online article, podcast, and video recommendations that will help you reach your next milestone.

How To Work From Home

Toggl

Added August 2020 Starting a Company

Test. Measure. Repeat

Eric Ries, Masters of Scale

Added August 2020 Startup Podcast

The Science-backed 'Future Self' strategy can pave the way to greater success

Benjamin Hardy, Fast Company

Added August 2020 Starting a Company

How I Turned a Cold Email Into A $2.5M Seed Round

Allie Janoch, Noteworthy - The Journal Blog

Added August 2020 Starting a Company

Not All Businesses Need Venture Capital Funding

Andrea Hippeau, Startup Handmedowns

Added August 2020 Startup Podcast

reCAPTCHA and Duolingo: Luis von Ahn

NPR

Added August 2020 Startup Podcast

Why Customer Satisfaction Makes or Breaks a Firm

Vikas Mittal and Carly Frennea, Rice Business Wisdom

Added August 2020 Starting a Company

What's the Right Customer Acquisition Cost for Your Business?

Jim Schleckser, Inc. CEO Project

Added August 2020 Starting a Company

The Top 7 Strategy Frameworks for Business

Amanda Athuraliya, Creately

Added July 2020 Starting a Company

Proof of Concept: What It Is and How to do it Right

Adroll

Added July 2020 Starting a Company

Building Better Products by Understanding Values

Mind the Product

Added July 2020 Starting a Company

Chief Customer OFficer 2.0: How to Build Your Customer-Driven Growth Engine

By Jeanne Bliss

Added July 2020 Startup Sales

How to Price your Product in a Startup

Mind the Product

Added July 2020 Starting a Company

Create Outstanding Memorable Experiences that Drive Value

The Intuitive Customer Podcast

Added July 2020 Startup Podcast

Be Your Customer's Hero

By Adam Toporek

Added July 2020 Startup Sales

Put Purpose at the Core of Your Strategy

Harvard Business Review

Added July 2020 Starting a Company

Customer Loyalty: The Ultimate Guide

Hubspot

Added July 2020 Starting a Company

4 Tips for a Successful POC

Product Popcorn

Added July 2020 Starting a Company

How Product Marketers can Adapt to a Rapidly-Changing Market

Crayon

Added June 2020 Starting a Company

Company Growth: Why Everything Breaks When you Reach 25 Employees

Lighthouse

Added July 2020 Starting a Company

America's Mighty Middle Report

Crunchbase

Added June 2020 Starting a Company

Why You Shouldn't Be Fooled By Your Own Expertise

Mark Suster, Both Sides of the Table

Added June 2020 Starting a Company

Five Lessons from Past Crises

Chris O'Neill, Medium

Added June 2020 Starting a Company

The power of laughing at ourselves at work

Tom Fishburne, TED Talks

Added June 2020 Startup Leadership

From thinking about the next normal to making it work: What to stop, start, and accelerate

Kevin Sneader and Shubham Singhal, McKinsey

Added June 2020 Starting a Company

The 7 strategies that got the biggest consumer apps their first 1,000 users

Lenny Rachitsky, TNW

Added June 2020 Starting a Company

A Peek Behind The Veiled World of Venture Capital

Below The Line

Added June 2020 Startup Podcast

An Unconventional Way To Find Your Passion, According to Former Monk Jay Shetty

Tim Denning, Medium

Added June 2020 Starting a Company

HBR's 10 Must Reads on Strategic Marketing

By HBR

Added May  2020 Startup Sales

The Future Today Institute's 2020 Tech Trends Report

Future Today Institute

Added April 2020 Starting a Company

True Colors: What Your Brand Says About Your Business

Column Five Media

Added April 2020 Starting a Company

Exponential Organizations

By Salim Ismail

Added April 2020 Startup Sales

The Content Trap

By Bharat Anand

Added April 2020 Startup Sales

Don’t Mistake Execution for Strategy

Graham Kenny

Added April 2020 Starting a Company

Multipliers

By Liz Wiseman

Added April 2020 Startup Sales

Seeing Around Corners

By Rita McGrath

Added April 2020 Startup Sales

Create a Productivity Workflow That Works for You

Alexandra Samuel

Added April 2020 Starting a Company

Frugal Innovation

By Navi Radjou & Jaideep Prabhu

Added April 2020 Startup Sales

Creative Problem-Solving in the Face of Extreme Limits

Navi Radjou, TED Talks

Added April 2020 Startup Leadership

Hacking Innovation

By Josh Linkner

Added April 2020 Startup Sales

Lead from the Future

By Mark W. Johnson & Josh Suskewicz

Added April 2020 Startup Sales

The Four

By Scott Galloway

Added April 2020 Startup Sales

Disrupt Yourself

By Whitney Johnson

Added April 2020 Startup Sales

One of the Most Frequent Errors In Sales Planning and Forecasting

Tomasz Tunguz

Added Feb 2020 Starting a Company

It's Not Just You, Seed Rounds Are Actually Getting Bigger

Jason D. Rowley

Added Feb 2020 Starting a Company

Marketing Budget Spreadsheet

Strategic Piece

Added Feb 2020 Wrench-Tool_96px - SP Orange

Major milestones along the path to $100M

Gordon Daugherty

Added Feb 2020 Starting a Company

How To Build a Business That Lasts 100 Years

Martin Reeves, TED Talks

Added Feb 2020 Startup Leadership

Your Corporate Culture Will Define the Future of Your Company

Fabio Moioli

Added Feb 2020 Starting a Company

50 Cognitive Biases in the Modern World

Marcus Lu

Added Feb 2020 Starting a Company

Maximizing the Strengths of Others - The Art of Great Leadership

Dr. Paul Brewerton, Strengthscope

Added Jan 2020 Starting a Company

27 Creative Employee Engagement Ideas

ContactMonkey

Added Jan 2020 Starting a Company

How to Use Alternative Financing Techniques to Fund Your Business

Women2.com

Added Jan 2020 Starting a Company

Don't Mistake Execution for Strategy

Graham Kenny, HBR

Added Jan 2020 Starting a Company

Vision-Led Product Management

Ben Foster, NY Product Conference 2019

Added Jan 2020 Product Management Video

Small business marketing: 3,671 owners and customers on the strategies & tips that work in 2020

Aaron Orendorff, Quickbooks

Added Jan 2020 Starting a Company

Trust is at the Core of Software Marketing

Tomasz Tunguz

Added Jan 2020 Starting a Company

Software Pricing Pitfall #2: Settling for a Suboptimal Price Metric

fuel by McKinsey

Added Jan 2020 Software Pricing Strategies

How to Blow Through Capital at an Incredible Rate

Equity by TechCrunch

Added Jan 2020 Startup Podcast

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Brad Feld & Jason Mendelson

Added Jan 2020 Book about venture capital deals

Top 20 Reasons Startups Fail

CB INSIGHTS

Added Dec 2019 Starting a Company

Predictable Revenue

By Aaron Ross

Added Dec 2019 Startup Sales

How Great Leaders Inspire Action

Simon Sinkek, TED Talks

Added Dec 2019 Startup Leadership

The Never-Ending Journey: In Search of Product-Market-Fit

David Skok, For Entrepreneurs

Added Dec 2019 Startup Product

Don't Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

First Round Review

Added Dec 2019 Startup Product

So You Think You're Ready to Hire a Marketer? Read This First.

First Round Review

Added Dec 2019 Marketing for Startups

The Challenger Sale

By Matthew Dixon

Added Dec 2019 Startup Sales

Sell More Faster: The Ultimate Sales Playbook for Startups

By Amos Schwartzfarb

Added Dec 2019 Startup Sales

How to Improve your Sales Skills, Even if You're Not a Salesperson

Rebecca Knight, HBR

Added Dec 2019 Startup Sales

A Mental Model for Prioritizing Your Startup's Energies

Tom Tunguz

Added Dec 2019 Startup Operations

How to Sell New Products

Thomas Steenburgh & Michael Ahearne, HBR

Added Dec 2019 Startup Sales

9 Ways to Respond When Your Prospect Asks for a Discount

Michael, Pici, HubSpot

Added Dec 2019 Startup Sales

The Myth of the Startup COO

Brad Svrluga

Added Dec 2019 Startup Operations

Make Operations Your Secret Weapon

First Round Review

Added Dec 2019 Startup Operations

CEO Playbook for Early Stage Board Meetings

Geoff Yang

Added Dec 2019 Startup Leadership

Wartime CEO

Brad Feld

Added Dec 2019 Startup Leadership

Discovering Your Type of Mentor

Gregg Garrett, You, Me, & Your Top Three

Added Dec 2019 Startup Leadership Podcast

How Conscious Leadership Bought Me 5 Hours of Extra Time Each Day

Elizabeth Kraus, Mergelane

Added Dec 2019 Startup Leadership

Think & Grow Rich

By Napoleon Hill

Added Dec 2019 CEO Life

Entrepreneurs who Sleep More are Better at Spotting Good Ideas

J. Jeffrey Gish and Christopher M. Barnes, HBR

Added Dec 2019 CEO Life

The Hard Thing About Hard Things

By Ben Horowitz

Added Dec 2019 CEO Life

Fitting Fitness into a Startup Schedule with Nicole DeBoom

Fund 81

Added Dec 2019 CEO Life Podcast

We Need to Be More Honest About What Tech Culture is Doing to Our Mental Health

Jon Dishotsky, Fast Company

Added Dec 2019 CEO Life

Prune Your Business Before It's Too Late

Creel Price

Added Dec 2019 CEO Life

10 Funding Options To Raise Startup Capital for Your Business

Finextra

Added Dec 2019 Capital for Startups

How to Make Sure Your Cap Table Tells the Right Story About Your Startup

Chris Behrens, Silicon Valley Bank

Added Dec 2019 Startup Cap Tables

The Most Common Ways on How to Evaluate Early-Stage Companies

Bernardo Arnaud, EU Startups

Added Dec 2019 Startup Valuation

How Much Should You Raise in Your VC Round? And What is a VC Looking at in Your Model?

Mark Suster, Both Sides of the Table

Added Dec 2019 Fundraising Venture Capital

Effective Time Management Tips for Entrepreneurs

Dave Kosmayer, Business 2 Community

Added Dec 2019 CEO Life

Learning to Manage Your Energy

Patty Vogan, Entrepreneur.com

Added Dec 2019 CEO Life

The Dos & Don'ts of Managing the Relationship with Your Investors

Daria Shualy, The Next Web

Added Dec 2019 Investor Relationships

How to Fire an Employee

Rob Starr, Small Business

Added Dec 2019 HR for Startups

A New Approach to People Ops that Puts Employee Experience First

First Round Review

Added Dec 2019 HR for Startups

The One Thing

Jay Papasan and Gary Keller

Added Dec 2019 Finding Focus as a Startup

Seven Smart Ways to Help Out Your Exhausted Employees

Brendon Schenecker, Forbes.com

Added Dec 2019 Operations

How Can a QMS Template Help my Small Business

Richard Keen, ISO 9001 Checklist

Added Dec 2019 Introducing Quality Control

Why Product Development is Different in a Small Company

Steve Owens, Small Business Bonfire

Added Dec 2019 Product Development at a Small Company

Why Every Entrepreneur Needs a Business Coach

Karmen Tang, Another Startup Story

Added Dec 2019 Leadership

Understanding the Marketing Mix Concept (4Ps)

Cleverism

Added Dec 2019 Starting Marketing

5 Lessons to Align Your Team & Achieve Astronomical Results

David Hassell, 15Five

Added Dec 2019 Team Alignment and Leadership

A Simple Guide for Startups to Determine Your Marketing Budget

Stephanie Steck, Quietly

Added Dec 2019 Startup Marketing Budget

How to Get ROI from Trade Shows & Events

Erin Burke, denamico

Added Dec 2019 Marketing Trade Show ROI

5 Key Traits of High Performing Marketing Organizations

Mathew Sweezey

Added Dec 2019 Building marketing team

Marketing 2030: 7 Laws for Content Marketing Success

Joe Pulizzi, Content Marketing Institute

Added Dec 2019 Content marketing

The 6 Biggest Benefits of CRM

Salesforce

Added Dec 2019 CRM and marketing technology

Everything You Need to Know for Small Business Content Marketing Success

keap

Added Dec 2019 Small Business Marketing

2019 Marketing Stackies: Marketing Stack Awards

Scott Brinker, Chief Marketing Technologist Blog

Added Dec 2019 MarTech

Rise of the "Marketing Technologist": How to Choose the Right Marketing Tools with Scott Brinker from HubSpot

CoSchedule

Added Dec 2019 Martech HubSpot

Choosing & Using a CRM Solution

ondeck

Added Dec 2019 Choosing a CRM

The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track

Aja Frost, HubSpot

Added Dec 2019 Startup Sales Metrics

The Seven Best Pricing Strategies for Your Business

9 Spokes

Added Dec 2019 Pricing Strategies

You Ask, I Answer: Visualizing Your Marketing Technology Stack

Chris Penn

Added Dec 2019 Marketing Technology Stack

Beware of Premature Merge Elation

Mark Suster, Both Sides of the Table

Added Dec 2019 M&A Valuation

Don't Let the Short-Term-Long-Term Tension Drag Your Strategy Down

Ken Favaro, strategy+business

Added Dec 2019 Business Strategy

The Entrepreneur's New Path of Maximum Optionality

Tyler Tringas

Added Dec 2019 Exit Strategy

What Every Startup Founder Should Know About Exits

TechCrunch

Added Dec 2019 Exit Strategy

The 10 Steps to Successful M&A Integration

Bain & Company

Added Dec 2019 M&A

The Six Types of Successful Acquisitions

McKinsey & Company

Added Dec 2019 M&A

What is an Exit Strategy, And Why Do You Need One?

Denise Stephan, Crunchbase

Added Dec 2019 Exit Strategy

How to Sell Your Business

New York Times

Added Dec 2019 Exit Strategy