Finding Strategic Peace
by Melanie, on 2 Mar 2021
Yes, we love puns, and this is one of the most important ones for us to discuss.
This is about finding your strategic peace – your calm and clarity – so you can get your marketing un-stuck.
In marketing, we always want to see results quickly – especially as markets change.
As a leader, you ask: "What is the best move we can make now? What’s the one thing that's going to make the difference? Our silver bullet?"
You might also be saying: "We need more leads or we’re going out of business. We need to show traction to raise capital."
Does the following scene sound familiar?
A few days into a marketing campaign, you start to panic. You're up at night, brain spinning, thinking: "Where is the traffic? Where are the leads? Is that click-through-rate any good?"
You begin to question your knowledge and your abilities.
"I don’t even know which metrics to pay attention to! How do I know what’s working and what’s not?"
You spiral.
"Let’s pull the plug. Seeing that spend is making me queasy. I just don't believe this is going to work. Those other companies make it look so easy, but marketing clearly doesn’t work for my company. I keep hiring experts and the results always suck. Each day, we’re closer to having to shut this down, get day jobs, and admit this was a mistake. Where are the fucking leads...?!"
You must read, you must persevere, you must sit up nights, you must inquire, and exert the utmost power of your mind. If one way does not lead to the desired meaning, take another; if obstacles arise, then still another; until, if your strength holds out, you will find that clear which at first looked dark. – Giovanni Boccaccio
While I don’t agree with everything Giovanni says – especially the wearing yourself out to find a solution bit – marketing is hard work.
It takes time and patience, which, let’s face it, is not something for which entrepreneurs and many business leaders are famous.
With shareholders breathing down your neck and payroll to meet, we understand the pressure you face. Your internal critic feels that external pressure and you struggle to slow down and think things through. You're chomping at the bit to act and react.
To be a leader who gets results requires getting clear and focused when you’re feeling lost. Relying on a solid strategy is the best thing you can do.
Over the next few weeks, we’re going to break this process down so you can learn how to move forward with confidence, clarity, and conviction – how to find your strategic peace.
To join us on the quest for strategic peace , sign up using the form below. Then, watch your inbox.
We will email you a new step each Thursday for the next six weeks, beginning on Thursday, March 11th, 2021.
(P.S. If you're reading this after we start, we will still send you the emails on a weekly cadence after you sign up. We don't want you to miss out or rush the experience!)