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Strategic Piece Talks

by Matt, on 26 Oct 2021

Earlier this month, I attended HubSpot’s annual conference, INBOUND, to hear about the latest marketing trends and technology. Held fully online for the second year, the three-day event featured interactive …

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Topics:Marketing StrategyLeadershipTechnologyCustomer ExperienceBrand

by Melanie, on 12 Oct 2021

Marketers say that if you choose a career in this field, beware... it's impossible to turn your marketing brain off. When you watch TV, you critique the ads. When you …

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Topics:Customer Experience

by Strategic Piece, on 5 Oct 2021

To personalize content and know how to be most helpful, you need an in-depth understanding of your target customer. This is where Customer Journey Mapping comes in. In this video, …

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Topics:Customer Understanding

by Melanie, on 28 Sep 2021

Wrapping up another month and quarter with a roundup of the HubSpot updates that have us the most excited – and which we think will be the most helpful to …

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Topics:Technology

by Matt, on 21 Sep 2021

We see too many pieces of content – blog posts, newsletters, articles, even business proposals – that have clearly been published without sufficient review. Typos, grammatical errors, formatting inconsistencies, and …

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Topics:Brand