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Strategic Piece Talks

by Melanie, on 20 Apr 2021

For our third video in our series of interviews with Chief Revenue Officers, Melanie interviewed Stephen Yusko. Steve is the CRO at Theorem Geo, which provides information technology & strategic …

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Topics:Customer ExperienceRevenue

by Melanie, on 13 Apr 2021

Odds are that you already have a marketing technology (martech) stack, even if you haven’t conceptualized it that way before reading this. However, if you’re about to ramp up your …

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Topics:Marketing Technology

by Matt, on 6 Apr 2021

One of the core project modules that we work through with our clients focuses on customer understanding. At the heart of this work we follow an approach called Customer Journey …

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by Melanie, on 30 Mar 2021

Earlier this year, one of our clients sent us a Slack message expressing surprise that meeting notes they logged in HubSpot were received by all attendees. I agreed and then, …

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Topics:HubSpot

by Sara Patterson, on 25 Mar 2021

Customer experience (CX) has been the driving force behind many successful organizations throughout the years. For example, financial management company Workday assigns every client with a dedicated customer success manager …

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Topics:Customer Experience