The Role of CRO at a Software & Consultancy Business

For our third video in our series of interviews with Chief Revenue Officers, Melanie interviewed Stephen Yusko. Steve is the CRO at Theorem Geo, which provides information technology & strategic consulting, Smart Grid integration, and managed services for the electric utility industry.

In this video, we talk about:

• Steve's background and how he became the CRO
• Theorem's transition of moving from a consulting only company to a software company augmented by consulting
• How Theorem's sales marketing has changed over the last year, and the impact and opportunity presented during the Texas freeze and blackouts of 2021
• How Steve and Theorem worked to bridge the understanding between the customer and the sales/marketing and the engineering and product teams
• Theorem's tech stack, Steve's favorite CRO resources and other helpful tips!

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You can connect with Stephen here:

LinkedIn: Stephen Yusko | Theorem Geo
Website: theoremgeo.com

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