The Evolving Role Of An Energy CRO
by Melanie, on 16 Mar 2021
For our second video focusing on the Chief Revenue Officer, I interviewed Mark Truman.
Mark is the CRO of EdgePetrol, which provides pricing software that gives station owners real-time accurate insight to help them combat reducing volumes and aggressive competition by making better pricing decisions.
Mark shares his story of how he ended up in the CRO role, some lessons learned, and challenges experienced along the way.
In this video, Mark and I chat about:
- Mark's background and how he ended up as the CRO
- How his role has evolved
- Navigating the tension between marketing, sales, and service
- The most surprising thing about his role
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You can connect with Mark here: