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Melanie

Melanie

Recent Posts by Melanie:

by Melanie, on 20 Apr 2021

For our third video in our series of interviews with Chief Revenue Officers, Melanie interviewed Stephen Yusko. Steve is the CRO at Theorem Geo, which provides information technology & strategic …

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Topics:Customer ExperienceRevenue

by Melanie, on 13 Apr 2021

Odds are that you already have a marketing technology (martech) stack, even if you haven’t conceptualized it that way before reading this. However, if you’re about to ramp up your …

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Topics:Marketing Technology

by Melanie, on 30 Mar 2021

Earlier this year, one of our clients sent us a Slack message expressing surprise that meeting notes they logged in HubSpot were received by all attendees. I agreed and then, …

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Topics:HubSpot

by Melanie, on 16 Mar 2021

For our second video focusing on the Chief Revenue Officer, I interviewed Mark Truman. Mark is the CRO of EdgePetrol, which provides pricing software that gives station owners real-time accurate …

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Topics:Customer ExperienceRevenue

by Melanie, on 9 Mar 2021

Drift recently published an infographic highlighting dos and don'ts of marketing and sales automation. We meet so many people with misconceptions about these tools, that I decided it would be …

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Topics:Marketing