Melanie

For our third video in our series of interviews with Chief Revenue Officers, Melanie interviewed Stephen Yusko. Steve is the CRO at Theorem Geo, which provides information technology & strategic …

Odds are that you already have a marketing technology (martech) stack, even if you haven’t conceptualized it that way before reading this. However, if you’re about to ramp up your …

Earlier this year, one of our clients sent us a Slack message expressing surprise that meeting notes they logged in HubSpot were received by all attendees. I agreed and then, …

For our second video focusing on the Chief Revenue Officer, I interviewed Mark Truman. Mark is the CRO of EdgePetrol, which provides pricing software that gives station owners real-time accurate …

Drift recently published an infographic highlighting dos and don'ts of marketing and sales automation. We meet so many people with misconceptions about these tools, that I decided it would be …