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Melanie

Melanie

Recent Posts by Melanie:

by Melanie, on 20 Oct 2020

If you have at least one customer, they've had an experience dealing with your company. So, you have a customer experience, even if your team hasn't put much thought into …

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Topics:Customer Experience

by Melanie, on 29 Sep 2020

If you know me even a little bit, I hope you know that I hate contributing to the noise. I always hope that there is value and very tangible value, …

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Topics:MarketingGrowing & ScalingSalesCustomer Relationship ManagementMarketing TechnologyCustomer ExperienceCustomer LoyaltyGrowth Strategy

by Melanie, on 8 Sep 2020

I've been part of an online group for several years called the Female Entrepreneur Association. From a brand perspective, it's probably the girliest thing I've ever joined! However, I love …

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Topics:LeadershipCEO Life

by Melanie, on 1 Sep 2020

We are introducing a new content format! At least, new to Strategic Piece... video! You can watch the video below, or watch it on our new YouTube channel. If you're …

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Topics:FundraisingGetting StartedStartup Life

by Melanie, on 25 Aug 2020

We’ve read and heard a lot recently about how people don’t want to be marketed to or sold to, especially not now. But, they are open and want educational material …

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Topics:Customer ExperienceGaining Traction