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Meet Strategic Piece

At Strategic Piece, we help B2B companies deliver exceptional revenue growth by uniting their marketing, sales, and service teams around an information-driven customer experience built on the HubSpot platform.


To create B2B customer interactions that are frictionless, satisfying, and predictable.


To help B2B companies deliver exceptional revenue growth by uniting their marketing, sales, and service teams around a strategic, information-driven customer experience.


How We Got Here


Matt joins Shell Technology Ventures (STV), the international oil company’s corporate venture capital arm, to identify and pursue early-stage investment opportunities in the upstream oil and gas sector


Matt leaves Shell to join the management team at GEODynamics, a startup company manufacturing explosive systems for use in wellbore completions, in which STV and Orica were founding investors


Melanie joins Ecom Access in Montreal, Canada, to work on affiliate marketing campaigns for digital businesses

Matt creates the consultancy practice IN2 Oil and Gas to help businesses from other verticals transfer relevant technology into the oil and gas sector


Matt becomes President and CEO of GEODynamics, gaining first-hand experience of life at the “pointy-end” of a VC-backed business

GEODynamics raises capital from the private equity firm, Lime Rock Partners, introducing Matt to the next level of investor-backed company management


Melanie earns her MBA from the Jones Graduate School of Business at Rice University in Houston. She joins SURGE Accelerator, working with annual cohorts of startup companies as they completed the twelve week program


After growing the business to an annual run rate of more than $100 million, Matt leaves GEODynamics and spends ten months as a full-time consultant

Melanie founds Marketing Interface to focus full time on marketing strategy and marketing technology selection and implementation


Matt becomes President of Ikon Science Americas, helping the geophysical software provider navigate the worst downturn in oil and gas history while working to adapt its product suite and processes from offshore to onshore applications


IN2 Oil and Gas begins doing business as Strategic Piece, reflecting a shift from oil and gas technology consulting to advising more broadly on early-stage business strategy


Matt is appointed CEO of Premier Oilfield Group, a de novo startup formed by the private equity firm, CSL Capital.  His remit involves merging six acquisitions into a single entity, launching and developing a new brand, and charting a course to profitable growth


Matt leaves Premier Oilfield Group after successfully guiding the company to major contract wins, steady growth, and profitability

Strategic Piece is relaunched, combining the previous iteration with Marketing Interface to bring a broader range of expertise to growth-stage businesses

Strategic Piece Keepers

Our Advisory Group

There's a risk when your team is small that you could fall into groupthink. When we were putting together plans for Strategic Piece, we decided that assembling a board of advisors would be an important step to help us avoid that trap. We are so honored to have the support of these awesome people.