Circle Puzzle Silver


First Impressions, Consistency, & Congruence.



By the time someone buys your product or service - or decides to apply for a job at your company - they will have encountered you more than a dozen times.

Each of those encounters adds up to their overall understanding and impression of who you are, what you do, and what you stand for.

Your brand has a personality and a voice that should reflect who you are as a team and how you want to be perceived.

Is your brand having a positive impact on customer experience? Or, are seemingly minor branding errors causing unintended negative consequences?



Strategic Piece Foundations Components
  • Understand existing identity
  • Define overarching style
  • Define brand voice and personality
  • Define color palette
  • Select typography (fonts)
  • Select imagery
  • Logo, website, and collateral review


Strategic Piece Foundations Deliverables
  • Documented brand guidelines
  • Initial document templates
  • Documented logo, website, & collateral review
  • Brand implementation plan

Signs You Need To Work on Your Brand

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  • Fonts, colors, and imagery are chosen at random or left to program defaults
  • You don't think your company has a voice or personality
  • You have an idea of your brand in your head, but it's not documented
  • The look and feel of your website, social media channels, and marketing materials is inconsistent or dull


Let's Talk

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