From people to production to profitability, we rely on data to understand what is happening, why, and what to do about it.
Data doesn’t live in a vacuum, of course. We keep it in structured places, like spreadsheets and databases, and we move it from one place to another so that different applications can work their magic and provide us with valuable insights.
The same is true for the data your customer-facing teams need to deliver an exceptional customer experience.
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