If we ask what your company is in business to do, you can probably rattle off a pretty effective answer.
Similarly, if you’re a company leader or working at a well-run business, you should be able to describe where the company is trying to go - its vision for the next 5-10 years.
But how clear are you on how you’re going to get there?
And, how confident are you that strategy will work?
If you don't have a clearly articulated strategy.
Or, if you have a strategy, but lack:
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