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Matt

Matt

Recent Posts by Matt:

by Matt, on 6 Apr 2021

One of the core project modules that we work through with our clients focuses on customer understanding. At the heart of this work we follow an approach called Customer Journey …

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by Matt, on 23 Mar 2021

We’ve all experienced sticker shock. It happens when the price we’re quoted – or literally see on the sticker – is much higher (or, interestingly, much lower) than we were …

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Topics:Customer Experience

by Matt, on 9 Feb 2021

You’ll frequently hear leaders extolling the value of having “boots on the ground”. It’s a relatively recent idiom, credited to U.S. General, Volney Warner, who coined the term during a …

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Topics:Sales

by Matt, on 4 Feb 2021

Let's talk revenue. Let's dive deep into revenue. In fact, let's even take this revenue architecture conversation offline. Click to download our *new* free guide - Drive Growth by Focusing …

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Topics:LeadershipRevenue

by Matt, on 12 Jan 2021

From One, to Many, to Millions In the early days of civilization, hunter-gatherers ate whatever they killed and harvested. Opportunity played a major role in determining whether there was enough …

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Topics:Customer Experience