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Strategic Piece Talks / Customer Experience

by Matt, on 26 Oct 2021

Earlier this month, I attended HubSpot’s annual conference, INBOUND, to hear about the latest marketing trends and technology. Held fully online for the second year, the three-day event featured interactive …

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Topics:Marketing StrategyLeadershipTechnologyCustomer ExperienceBrand

by Melanie, on 12 Oct 2021

Marketers say that if you choose a career in this field, beware... it's impossible to turn your marketing brain off. When you watch TV, you critique the ads. When you …

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Topics:Customer Experience

by Matt, on 20 Jul 2021

How is mid-July wherever you are? We are working remotely from Montana, supposedly escaping the Houston summer. But, wouldn’t you know it, Houston is experiencing one of its coolest Julys …

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Topics:FoundationsTechnologyCustomer ExperienceBrandStrategic PieceCustomer UnderstandingDatabase Management

by Sara Patterson, on 25 Mar 2021

Customer experience (CX) has been the driving force behind many successful organizations throughout the years. For example, financial management company Workday assigns every client with a dedicated customer success manager …

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Topics:Customer Experience

by Matt, on 23 Mar 2021

We’ve all experienced sticker shock. It happens when the price we’re quoted – or literally see on the sticker – is much higher (or, interestingly, much lower) than we were …

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Topics:Customer Experience