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Strategic Piece Talks / Marketing Strategy

by Matt, on 26 Oct 2021

Earlier this month, I attended HubSpot’s annual conference, INBOUND, to hear about the latest marketing trends and technology. Held fully online for the second year, the three-day event featured interactive …

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Topics:Marketing StrategyLeadershipTechnologyCustomer ExperienceBrand

by Strategic Piece, on 7 Sep 2021

Developing a successful marketing plan requires perseverance, experimentation, and focus. Melanie and Matt share their observations on why well-intentioned marketing plans often fail. Watch the video or read the transcript …

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Topics:Marketing Strategy

by Matt, on 31 Aug 2021

Many people and places are gradually coming to terms with doing business while the COVID pandemic persists. This includes a return to in-person industry events, such as conferences and trade …

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Topics:Marketing StrategyBrand

by Matt, on 3 Aug 2021

Many of the companies we work with in the energy and industrials sectors have been around a while. Some predate the computer age, let alone the internet or the information …

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Topics:Marketing Strategy

by Matt, on 22 Jun 2021

For the next edition in our series of interviews with specialist service providers relevant to our B2B audience, Matt spoke with Kyle Miller. Kyle is the Creative Director at Timber …

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Topics:Marketing StrategyBrand