Strategic Piece

More and more companies are doing most of their product research and evaluation online and, in some cases, even when it comes to the purchase. Buyers in the B2B world …

To personalize content and know how to be most helpful, you need an in-depth understanding of your target customer. This is where Customer Journey Mapping comes in. In this video, …

Developing a successful marketing plan requires perseverance, experimentation, and focus. Melanie and Matt share their observations on why well-intentioned marketing plans often fail. Watch the video or read the transcript …