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by Matt, on 17 Aug 2021

Building a brand isn’t all about how it looks or what it writes. People also care about how your brand behaves. To stand out, you need to create a brand …

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Topics:Brand

by Matt, on 20 Jul 2021

How is mid-July wherever you are? We are working remotely from Montana, supposedly escaping the Houston summer. But, wouldn’t you know it, Houston is experiencing one of its coolest Julys …

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Topics:FoundationsTechnologyCustomer ExperienceBrandStrategic PieceCustomer UnderstandingDatabase Management

by Matt, on 22 Jun 2021

For the next edition in our series of interviews with specialist service providers relevant to our B2B audience, Matt spoke with Kyle Miller. Kyle is the Creative Director at Timber …

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Topics:Marketing StrategyBrand

by Melanie, on 1 Jun 2021

Some, but not all, B2B companies believe that brand is important, but not as important as for a consumer product. Or, they think because they sell in a "boring" market, …

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Topics:Brand

by Melanie, on 1 Sep 2020

We are introducing a new content format! At least, new to Strategic Piece... video! You can watch the video below, or watch it on our new YouTube channel. If you're …

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Topics:Brand